I investigated and found an interesting and rather tragic history.
It's not easy to tell from the postcard but when construction was completed in 1900 the tower, at 567, was the tallest building in Britain. It is said that from the top of the tower you could see the Isle of Man, The Lake District and the Welsh Monuntains.
The grounds of the tower were 20 acres and contained a boating lake, complete with gondolars ; funfair and gardens. The tower itself contained a menagerie which included bears, leopards and the now extinct Barbary lion. (what I wouldn't do for a postcard of those.)
The contruction itself was beset with problems. 6 workers were killed in accidents and a fireman also met his death extingingusihing a fire which broke out during construction.
Sadly, the tower only enjoyed 14 years as a tourist destination as with the outbreak of WW1 it was closed for national security reasons and fell into disrepair. The dismantling started in 1919 and was completed in 1921 . The brick portion at the bottom which contained a theatre and ballroom remained until 1969 when another fire destroyed all but the shell. The site was eventually cleared and now contains a housing estate and football pitch. Plans to build a new tower in New Brighton have been rejected, perhaps knowing the history of the old one this is for the best.
The postcard itself is undated but is similar to others I have seen dated 1912. It was published by Valentines and is a devided back postcard.
Edits
This postcard isn't mine but it does show the size of the place rather well.
Also, I received a message on Facebook asking why I didn't mention the connection with Beatles. I agree that this was an oversight. The Beatles played at the Tower Ballroom a total of 27 times, second only to the Cavern club for UK venues. A Blue Plaque was erected in 2011 to honour this.
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